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September 03.2025
2 Minutes Read

Guiding Nonprofits Through Crisis: The Role of Strategic Planning

Strategic planning session in a glass-walled office.


Power Outage: A Challenge for Nonprofit Leaders

When unexpected events disrupt normal operations, like a power outage, how a nonprofit organization reacts can define its resilience and adaptability. The Chicago Botanic Garden faced such a situation one summer morning when it lost power across its expansive campus. With tempers high and a bustling visitor schedule ahead, the leadership needed to quickly navigate the crisis using the strategic framework they had established. Central to their approach was understanding their 'customers,' a term they deliberately used to refer to all stakeholders within their community—families, donors, volunteers, and partners.

The Importance of Communication with Stakeholders

Proactive communication is key during times of uncertainty. The leadership team at the Botanic Garden made it a priority to share their strategic plan, aptly titled "Keep Growing," with their community. By involving all stakeholders—staff, volunteers, and members—in discussions about their mission and values, the board created a shared understanding that strengthened their organizational culture. This sense of unity is crucial, especially in nonprofit environments where resources may be limited, and emotional investments run high.

Values That Drive Decisions

Strategic plans are only as strong as the values that underpin them. At the heart of the Botanic Garden’s mission were three core values that focused on well-being, the importance of nature, and the future of our planet. These principles did not merely exist on paper; they were actively invoked in meetings and decision-making processes, especially in challenging moments when quick action was paramount. For nonprofit executives, having these values clearly articulated allows for greater decisiveness when crises arise.

Relevance to Nonprofits and Churches

This lesson in strategic planning during a crisis is not unique to botanical gardens. Nonprofit organizations and churches can apply similar principles. For example, when faced with financial uncertainties, church leaders can draw upon their organizational values to guide their decisions, ensuring that they reflect their mission in every choice made. Maintaining a clear sense of purpose helps to reassure congregations and community members, even when faced with difficult circumstances.

Actionable Steps for Nonprofit Leaders

Nonprofit executives should consider a few actionable insights based on the Botanic Garden’s experience:

  • Develop a communication plan: Regularly share your organization’s mission and values with all stakeholders.

  • Engage in value-based decision-making: When facing a challenge, evaluate how your choices align with your core values.

  • Involve your community: Create open forums for discussion and feedback, ensuring that all voices are heard.

Moving Forward with Confidence

As nonprofit organizations navigate the complexities of their operations, understanding that strategic plans serve as a living document can empower leaders to respond effectively to challenges. Using the Chicago Botanic Garden’s journey as a case study, it becomes evident that a grounded strategy enhances not just operational decisions—but fosters community resilience during crises. The next time the lights go out, will your organization be ready to thrive?


Strategies

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